Interface, Inc. is a global commercial flooring company with an integrated collection of carpet tiles and resilient flooring. Their modular system helps customers create beautiful interior spaces which positively impact the people who use them and the planet.

For the launch of its global "Look Both Ways" flooring collection (conceived and designed by Kari Pei), Good Brand Consultancy agency in Glasgow contacted us to create several images and videos that would later be used in a wide array of advertising media.

The collection is inspired by concrete, tactile sensations and color, and being the first time that two different materials have been joined in the same collection (laminate flooring and carpet), the agency and us conceived some visual concepts that show that interplay in a kind of surreal spaces created by CGI and composed with the model’s photographs, taken in our studio.

Some initial sketches showing “Look Both Ways” campaign concepts.