Photographing moments that define a course, with Benco
Role
Photography
Digital Photocomposition
Client/Agency
BENCO/BrandOK
In this photographic series for the launching campaign of the strategic consultancy Benco/Benditas Compañías, we portrayed executives in a moment of reflection where doubt and analysis coexist.
Using studio photography and photo compositing, we created a series of images that, together with the copy, aim to convey how consulting can help at key moments by providing direction and criteria.
When I create images, I always use real people as my starting point, and that’s important when we’re aiming to build credibility for a brand or institution.
I capture their expressions and gazes in the studio, where I have full control over the lighting, which greatly streamlines the production process (resulting in significant time and cost savings). I then build the setting using compositing, with stock or digital backgrounds.
Technology speeds things up, but humanity gives meaning to a campaign and connects us.
