“Every Time You Consume” Campaign for the Government of Catalonia

Role

Photography
Digital Photocomposition

Client/Agency

Custom Fx/Government of Catalonia

Photographic series for the institutional campaign #CadaVegadaQueConsumes (Every time you consume) by the Government of Catalonia, based on duplicated hands illustrating different consumption actions.

The images combine color and visual clarity to reinforce the message of supporting and defending citizens' rights.

Consumer protection can also be expressed with a gesture.

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