Papercraft photo for Aramex global campaign
Role
Photography
Image editing
Client/Agency
Aramex/Almost Impossible
Together with Noelia Lozano, a renowned paper artist with an international following, we embarked on a wonderful project for Aramex and its Shop&Ship service in the Middle East.
Our work essentially consisted of lighting, photographing, and retouching the minimalist sets created by Noelia with her exquisite paper creations, accompanied only by the expressive gestures of the models’ anonymous hands.
The combination of subtle gestures and paper creations resulted in a visual narrative that creatively showcases Aramex's smart logistics.
Minimalist photography and papercraft in perfect harmony with Aramex's intelligent logistics.
© Noelia Lozano