Papercraft photo for Aramex global campaign
Role
Photography
Image editing
Client/Agency
Aramex/Almost Impossible
Together with Noelia Lozano, a renowned paper artist with an international following, we embarked on an exciting project for Aramex and its Shop&Ship service in the Middle East.
Our approach consisted essentially of lighting, photographing and retouching the minimalist sets created by Noelia with her exquisite paper creations at center stage, accompanied only by the expressive gestures of anonymous hands.
The combination of subtle gestures and artistic paper creations resulted in a visual narrative that highlights the smart logistics of Aramex.
Minimalist photography and papercraft in perfect harmony with Aramex's intelligent logistics.
© Noelia Lozano