Agri-food Photography for Florette
Role
Photography
Image editing
Agency/Client
Planner/Florette
An agri-food and industrial photography project carried out for Florette with the goal of creating a visual archive documenting its entire production process.
The images show the farms, greenhouses, field harvesting, logistics, and the handling and processing of vegetables at the factory, as well as the strict quality controls that ensure the freshness of the product.
A feature story created for corporate communications, advertising, and branded content.
Transparency begins by showing how food is produced.